Montecristo Cigars

Almost a century after the publication of the novel The Count of MonteCristo , Alonso Menéndez from Asturias, who already had a cigar business in Cuba, created and registered a trade mark of cigars after the name of the main character of that novel.

The Montecristo cigars, have transcended the fame of Alejandro Dumas' character, due to its aroma, flavour and exceptional strength. Menéndez associated with another cigarmaker from Asturias in 1935, José García, from that union was created the Menéndez, García & Co., a new enterprise that developed the brand Particulares. This brand was considered in very short time one of the first in the world.

Menéndez, García & Co. created the brand Montecristo in 1935, and its launch took place in 1936, after the sale of Particulares to Cifuentes & Cia. owned of Partagas.

Montecristo The benefits of that sale allowed Menéndez to adquire H. Upmann, which at that time was having a bad situation. Menéndez, García & Co. updated the factory considering the rollers. In that way he recuperated the previous H. Upmann's splendour in a short time. That association adquired Por Larraña afterwards, and it was the main cigar producer of Cuba, in 1939.

After the recovery of H.Upmann, Menéndez, García & Co. concentrated in developing Montecritso, which was promoted as a prestigious cigar. Its five numbers were named: No.1, No. 2, No. 3, No. 4 and No. 5. Montecristo cigars are strong, with a dark brown wrapper; its strength is present in the traditional forms, from No.1 to the No.5. It is relevant No.2, famous for being the best shape in the market.

The Montecristo Class A, is a 235 mm cigar, above all classifications. Its tobacco comes from Vuelta Abajo (Pinar del Rio). It's commercialized mainly in Spain, France, Benelux, Hong Kong, Canada, East Europe Swiss, Germany and Great Britain.