Hoyo de Monterrey Cigars

The trademark Hoyo de Monterrey (Hole of Monterrey) was registered in Cuba in 1867 by the Spaniard Jose Gener, one of the most important barons of the tobacco industry, who acquired his fortune by cigars and sugar cane.

Gener foresaw the ample potential of this trade, and in 1851 he convinced his uncle to open a factory in Havana. He created a new trademark for this industry, La Escepción, which used to try to get into the American market. He had a quick success.

He was a tobacconist who personally controlled both harvesting and tobacco manufacture, that's the reason why he achieved great experience in the elaboration and marketing of his habanos.

He invested the profits in purchasing the best farms and plantations in Vuelta Abajo, Pinar del Río, mainly the areas close to San Juan y Martinez. Gener acquired the Hoyo de Monterrey plantation in 1860, with which he tried to capitalize the success of La Escepción.

In the United States and Europe, Hoyo de Monterrey was considered the smoothest and lightest cigar trademark with cigarettes.

Hoyo de Monterrey Cigars Jose Gener started printing the initials of his most distinguished buyers in the cigar's rings (vitolas). He achieved complete control of the business from 1870 to his death in 1900.

His factory was one of the greatest in Cuba, with more than fifty cigar-makers and more than fifty million cigars produced every year.

After his death, his heirs (inclined to the sugar cane business) sold the trademark to Ramon Fernandez and Fernando Palicio, co-owners of the trademarks Punch and Belinda. Hoyo de Monterrey made the trademark's most prestigious vitolas in the 30's.

At present, Hoyo de Monterrey still keeps the prestige of being one of the best trademarks among the smoothest cigars, offering about fifteen handmade models and about the similar number made mechanically.